“How Does your Product Engage with Audiences and How Would it be Distributed as a Real Media Text?”
Being a coming-of-age film and focusing on a teenage protagonist, my main demographic is teenagers themselves. I hoped to connect with this demographic through the common themes of insecurity and desire to belong in high school. The film is also set in many familiar locations for this demographic such as school and home. I chose this target demographic as it felt the most familiar to me and the types of films I usually enjoy, not to mention being part of it myself. I hope that any teenagers that see it may be able to resonate with my project even a little bit and feel they can relate to Jane and her struggles.
In terms of distribution, it would obviously be difficult due to my lack of budget or general connections. However, there are possible avenues for indie film creators out there. For example, SVOD or AVOD, Subscription or Advertising-Based Video on Demand. Now, getting picked up by Netflix or Amazon Prime is a bit too ambitious for me, but smaller services such as Mubi or Fandor that focus specifically on indie films could be an option to consider. Many young adults utilize platforms such as these to access films as they are much less expensive and often contain some hidden gems in terms of films. These websites could provide wide spread reach for my film if enough people on these websites watch and promote it.
Another route to look into would be trying to sell the rights to my film through sales agents or film festivals. Getting in touch with a small sales agent would be useful to contact distributors and negotiate deals on my behalf. Film Festivals such as Sundance or Florida Film Festival are also incredibly useful for a small filmmaker like myself trying to attract the attention of distributors.
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